Q1 2021 Performance of Top Bingo Games in the UK

The beginning of 2021 has seen the Bingo game category continue to engage audiences across the United Kingdom. Sensor Tower provides us with a closer look at the performance of the top five Bingo applications on the unified platform, encompassing both iOS and Android data.

Bingo Blitz™ - BINGO Games, published by Playtika Santa Monica, LLC, showed a consistent revenue trend throughout the quarter, with revenue peaking at approximately $264K in the last week of March. Downloads for the game began at around 6K in the last week of December and saw a slight increase to over 6.5K in the first week of January, followed by a general downward trend to about 4.5K by the end of March. Weekly active users started at roughly 45K and peaked at around 47K in the first week of January, with a slight decline to approximately 44K by the end of March.

Clipwire Games Inc.'s Bingo Story Live Bingo Games experienced a revenue high of around $71K in the second week of January, with a general decline to about $51K by the end of March. Downloads saw a decrease from around 3.7K in the last week of December to nearly 2K at the quarter's close. The game's weekly active users showed a small increase from 33K to over 37K in the first two months, before falling back to approximately 33K by March's end.

Scopely, Inc.'s Bingo Bash HD Live Bingo Games saw revenues begin at about $44K, dipping to around $33K in the first week of January, and then rising to a peak of $50K in the last week of February. Downloads for the game had a notable spike to over 4K in the first week of February, but ended the quarter around 1.3K. Weekly active users ranged from approximately 24K at the beginning of the quarter to 19K at the end.

Jam City, Inc.'s Bingo Pop: Play Online Games showed revenue starting at around $32K, with a peak of over $35K in both the beginning of February and the end of March. The game's downloads saw an increase from 720 to over 1.9K throughout the quarter. Active users showed a fluctuating trend but ended on a high note, increasing from roughly 2.6K to over 3K.

Lastly, Avid.ly's Bingo Party！Live Classic Bingo had revenues starting at approximately $34K, with a decrease in mid-February to about $28K, before climbing back up to around $31K by the end of March. Downloads saw a decline from about 2.1K to 1.8K, and weekly active users maintained a relatively stable trend, hovering around 19K throughout the quarter.

While revenue and user engagement trends varied among the top Bingo games in the UK during the first quarter of 2021, it's evident that the category has a dedicated player base. For deeper insights into these trends, Sensor Tower's full suite of analytics tools provides a comprehensive view of the mobile app landscape.